DESIGN
CONTENT CREATION
Below is Instagram story and feed content to promote Starbucks' holiday items. While designed to mimic Starbucks' current branding, I illustrated all elements of this campaign myself. I included an interactive cup design challenge to help increase brand awareness beyond Starbucks' own Instagram followers. Starbucks followers will post cup designs on their own stories, causing all of their friends to see it too.
PRINT DESIGN
Cover design, illustrations, and page layout designed for the print edition of the Daily Gamecock, created while serving as Co-Design Director.
CLIENT LOGO REDESIGN
As a freelance designer, I redesigned the logo for Malasha Technologies Inc. They wanted a more modern look that implemented a green to blue gradient and maintained their original typeface. My redesign retains the concept of an abstract M, and adds a nod to cloud based technology with its bubbly form. It has a sleek, simplified look for improved scalability.
Original Logo
Redesigned Logo
BRANDING
Love Local is the winner of a Silver Addy for Integrated Brand Campaign in the American Advertising Awards. I worked solo on this campaign from conception to completion to inform consumers of the benefits to them of shopping small, including fresher foods and friendlier service.
DIGITAL DESIGN
Infographics and illustrations created to accompany Daily Gamecock online articles sent out to over 35,000 people.
PACKAGING DESIGN
For their latest generation of sprayer, FlowZone wanted new and improved packaging design that still tied into the past model’s look. As WESSOL's Digital Marketing Intern, it was my job to make this happen. I wasn’t able to use photos of the sprayer itself as production wasn’t finished, so I improvised and featured line drawings on the packaging instead.
EMAIL NEWSLETTER DESIGN
Email newsletters created for and used by local businesses while serving as a Creative Specialist for The Carolina Agency
